OVERVIEW
Finding New Ways to Feed the Community
By introducing GoTab’s restaurant commerce platform and takeout features, Bagels ‘n Grinds continued to serve their loyal Potomac, Maryland community members when the pandemic shut down dine-in service. They gained new capabilities that allowed them to open a pop-up which created a vital lifeline for the business as well as a new way to connect with loyal customers.
THE SITUATION
Owner Adam Greenberg is the epitome of a community leader. Along with his team, he constantly strives to connect with his Maryland community at his restaurants – Bagels ‘n Grinds, College Park Grill and family favorite Potomac Pizza. When the pandemic hit, he tapped restaurant commerce platform GoTab to set up a pop-up site that would help him feed the community with his popular NY-style bagels. With sales down 80-85%, he also needed to add a much-needed revenue stream to his business and quickly pivot to keep his staff employed and his customers happy.
THE SOLUTION
Creating Pop-Up Solutions to Create New Revenue Streams Since their existing POS couldn’t support the pop-up site Adam envisioned, he searched for a cost-efficient, easy and fast technology solution and ultimately found GoTab. After the pop-up launched, the GoTab Customer Success team remained available to assist with anything Adam and his team needed.
With a host of features available for operators looking to streamline online ordering, GoTab was able to provide Adam and his team with an alternate revenue stream when in-room dining shut down and curbside takeout became the norm. Adam’s list of requirements perfectly aligned with the intuitive features GoTab offers: he needed an online ordering tool that could let him offer a specific
“As in-person interaction was limited, having the ability to connect with our customers via text messages was key. We also used two-way text communications to remind everyone to place their orders on Friday mornings, and texting is where we saw the highest conversion rate.”— Adam Greenberg, Owner
pick-up date and time window, manage the ordering cut-off time and seamlessly update the menu, as well as allow customers to order up to 7 days in advance.
At the height of the pandemic, Adam and his team were able to handle 150 orders per week and more than 2,000 bagels per weekend. The pop-up created a new lifeline for his business as well as a new way for him to connect with his community. As he continues to offer weekend bagel pick-up orders via GoTab, he is also thinking up new ways to leverage the platform for programs at his pizzerias, from back-to-school picnics to school group pizza orders.