OVERVIEW
Powering Efficient, Tech- and Human-Driven Operations
Located in the heart of Westwood Village, Broxton Brewery & Public House is the perfect spot for UCLA students and local residents to gather. With a large footprint, including a spacious front patio, and a large bar and dining room housed in a historic building, the brewery is a top destination for beer and food enthusiasts, as well as big groups looking to get together.
THE SITUATION
With dine-in service halted for almost a year, Broxton utilized GoTab’s technology to pivot to takeout service, providing a lifeline to the brewery until it fully reopened in March 2021. As the brewery started to welcome guests back, the team expanded its use of GoTab for dine-in operations and events, ultimately allowing them to operate more efficiently and blend safe interactions with staff and QR code ordering.
THE SOLUTION
Allowing the downtown Westwood brewery to thrive with limited staff and tech-savvy guests
When restrictions in California started to lift and Broxton Brewery & Public House reopened, the team quickly expanded its use of GoTab for dine-in service and rolled out a new hospitality model, blending QR code ordering with staff interactions. The tech-savvy crowd quickly adopted GoTab and particularly enjoyed the tab-sharing functions, allowing them to join an open tab with their friends. Servers were freed up to check on guests, ensure they had a positive and safe dine-in experience as well as help them open tabs via QR code. For the team behind the bar, the KDS screens came in handy to review incoming orders and stay organized during peak times. In the kitchen, the culinary team worked on updating the menu in real-time, 86ing items or ingredients that became unavailable.
“GoTab kept our staff safe and provided an efficient, streamlined ordering process that made everything easier for us and for our guests.”— Broxton General Manager Allan Schaeffer
With a large footprint, the Broxton team reimagined the way their space was organized. They set up a new service model operating with limited staff—bartenders handling in-person orders at the bar and staff checking on patio guests. GoTab’s features came in handy to pace orders and ensure guests were getting food and drinks in a timely manner. The bar team could stay organized and expedite orders faster and more easily, thanks to better visibility on the KDS, eliminating long lines. The rest of the staff focused on ensuring guests have a positive experience, making sure operations run smoothly, and serving as guides to diners. By taking full advantage of GoTab’s cloud-based solution, Broxton Brewery and Public House was able to reduce labor costs by 30% even when visitation levels returned to normal.