OVERVIEW
A Beer To The Table In Two Minutes
The Philadelphia beer company, Evil Genius is known for it’s very silly beer names for very serious beers. They use GoTab to make getting a beer easy and accessible. With the help of GoTab’s fast and flexible restaurant commerce platform, Evil Genius has expanded its footprint in Center City’s Rittenhouse and Northern Liberties neighborhoods.
THE SITUATION
In late 2020, as cold weather and indoor dining restrictions started limiting operations, the team decided to pivot and develop new ways to bring its serious beer with seriously funny names to customers. The move was also intended to retain as many jobs as possible for front of house staff and make beers and merchandise more accessible.
THE SOLUTION
Seamless Set Up Increases Sales With no indoor dining, no delivery available, and cold weather hindering outdoor dining, Evil Genius, was able to fully leverage GoTab’s unique takeout features to generate new revenue streams with the Kwik-E Beer Pop-Up Shops. They took advantage of temporary leases in vacant buildings and offered its inventory of 6-pack bottles, cans, growlers & growlettes, and branded merchandise, for contactless takeout via GoTab’s highly customizable cloud-based system.
“The pop-ups were meant as an experimental project and our first foray into retail opportunities. On the first weekend, we had promising results and were able to double our current revenue in just a few days.”— Trevor Hayward, Co-Owner
With GoTab, they launched their Kwik-E Beer Pop-Up shop seamlessly without having to worry about bulky technology burdens. They also kept their staff employed as their Spruce Street and Northern Liberties locations were up and running very quickly. On the first weekend, we had promising results and were able to double our current revenue in just a few days,” said co-owner Trevor Hayward. Guests gravitate towards the QR codes as they know it will get a beer to them much faster. With GoTab, they can get real-time sales performance data tracking sales per hour, top selling and high margin items, product mix and customer feedback. These out-of-the-box reports are yet another way for GoTab to help hospitality operators run efficient and profitable operations, as well as adjust and optimize business operations as needed.