OVERVIEW
Pioneering the Future of F&B Operations As the Only Hotel in Their Region With Contact-Free Ordering
In late 2019, the Hilton Omaha was selected to beta test QR code ordering and started rolling out contactless dining and payment right before the global pandemic. When stay-at-home orders and travel restrictions started to lift in April/May 2020, the hotel was well-positioned to leverage GoTab’s unique restaurant features to reinvent food and beverage operations throughout the property. Today, with the travel industry forging ahead on the road to recovery and customers gaining confidence and booking trips, the Hilton Omaha boasts a clear advantage over its competitors, as the only hotel in Omaha featuring safe and easy contact-free ordering technology.
THE SITUATION
When stay-at-home orders and travel restrictions started to lift in April/May 2020, the Hilton Omaha had to leverage GoTab’s unique restaurant features to reinvent their food and beverage operations throughout the property.
THE SOLUTION
Technology that Optimizes Operations To Handle Higher Volume
As one of the Hilton properties selected to beta test QR code ordering in late 2019, the Hilton Omaha started rolling out contactless dining and payment right before the global pandemic. When stay-at-home orders and travel restrictions started to lift in April/May 2020, the hotel was well-positioned to leverage GoTab’s unique restaurant features to reinvent food and beverage operations throughout the property.
As F&B operations changed and evolved throughout the past year, the Hilton Omaha’s team utilized GoTab to create and update zones and layouts within the property. Hotel managers can easily and seamlessly adjust menus,
“We have been able to optimize our culinary operations and handle an exponentially higher volume of orders thanks to GoTab’s technology.”— Zach Dimmitt, Food & Beverage Director
allowing them to set up menu modifiers, tax, and default tip rates, enable or disable menu items, as well as change the order of menu items. They utilized in-room service QR codes, allowing for bar side pick-up or door delivery, and loyalty programs for their guests and airline partners.
When comparing year-over-year performance of their food and beverage operations, Hilton Omaha realized that using GoTab has directly, and greatly, influenced their performance and sales with a 240% increase. The use of contactless ordering features also allowed them to significantly reduce menu printing costs, which typically represent a large line item on their budget.