OVERVIEW
Evolving the Restaurant Commerce Platform for Food & Beverage Service Beyond the Traditional Hospitality Space
As pandemic restrictions were implemented in March 2020, D.C.-based catering company Ridgewells Catering pivoted its operations quickly and sought a partner that could get the company’s new at-home meal concept, Ridgewells Eats, online fast. That’s when GoTab’s restaurant commerce platform became a key partner for the Ridgewells team, setting them up with an easy-to-use, web-based platform to capture additional revenue by selling a new line of meal options for takeout and delivery.
THE SITUATION
In September 2020 with many pandemic restrictions still in place, Ridgewells, the exclusive caterer and concessionaire for the U.S. Open Men’s Golf Championship, saw an opportunity to enhance the ‘fanless’ experience at the championship at Winged Foot Golf Club with the integration of GoTab technology.
THE SOLUTION
Bringing Contactless Technology to the 2020 U.S. Open Men’s Golf Championship
GoTab lent its capabilities and distinctive features beyond the traditional hospitality world to support Ridgewells’ F&B program at this world-renowned major sporting event. With no fans in attendance, Ridgewells worked with the GoTab team to provide contactless ordering and payment solutions for hospitality spaces serving players, caddies, essential workers and volunteers during the weeklong event.
“The success of this first-time partnership can really be attributed to GoTab’s ability to be flexible and react quickly to developmental changes. Their willingness to update and customize the platform’s features for our specific needs at the championship allowed our team to deliver an added value experience for our clients and thoroughly vet the technology for future use at other major events with Ridgewells.”— Megan Zebrak, General Manager
Excited to bring its contactless technology into a different environment, GoTab deployed new features such as zero dollar ordering specifically for the hospitality program and proved to be an attentive and responsive technology partner.