OVERVIEW
The Lodge at Spruce Peak Optimizes In-Room Dining & To-Go Options
Bringing convenience and elevated offerings to hotel and resort guests, the Lodge at Spruce Peak in Stowe, VT, introduced GoTab’s contactless ordering and payment solution as winter began. This resulted in higher guest spend & enhanced guest communications, easier training & lower labor cost all while creating additional revenue streams with their e-commerce capabilities in the future launch of in-room grocery delivery (and pick-up).
THE SITUATION
As the team at The Lodge at Spruce Peak prepared to welcome countless ski and snow enthusiasts for the winter season and its high-volume holiday weekends, they quickly implemented GoTab at three of its seven dining destinations, leveraging the platform’s online ordering and takeout capabilities to facilitate in-room dining and Spruce Peak to-go offerings.
THE SOLUTION
Taking Convenience to the Next Level
With the implementation of GoTab, guests are empowered to order and pay for in-room dining directly on their mobile device from Tipsy Trout & Mansfield Sushi and Alpine Hall, at the The Lodge at Spruce Peak. Through GoTab’s easy online ordering features, the food & beverage staff can easily access the backend, update any and all menus in real time, and 86 items as soon as ingredients and dishes become unavailable. At The Pantry and Beanery, the average spend keeps going up, particularly for families who were introduced to the convenience of GoTab through a quick coffee and now order full meals/breakfasts for their entire group. This is prompting the team to envision an upcoming launch of in-room grocery delivery (and pick-up) next, further utilizing GoTab’s ever-expanding e-commerce capabilities to generate yet another revenue stream.
“For our international staff whose first language isn’t English, GoTab minimizes any potential comprehension issues and really makes communicating with guests much easier.”— Ian Pomerville, Director of Food & Beverage
As the team starts the transition from winter to summer, the Director of Food & Beverage plans to take the convenience level of GoTab to new heights. He is planning to roll out GoTab’s contactless ordering and payment features at the pool bar, where guests will be able to order drinks from and to their deck chair, and food from a food truck on-site, as well as at The Green, the open-air pavilion where the resort hosts a popular concert series. He also has plans to launch a family program with full meals to be delivered to guestrooms, picnic tables and other hotspots throughout the village. “The opportunities to upgrade the guest experience with GoTab are endless,” he added.